Louis Vuitton
LVMH Moët Hennessy Louis Vuitton SE
Worked directly with LVMH brands Louis Vuitton, Dior, Fendi, Marc Jacobs, Celine and others to design and create micro-sites for e-commerce integration into LVMH’s online channel eLUXURY.com
Moët Hennessy Louis Vuitton & eLUXURY.com
2003 - 2004
There are few brands that thrive over the course of history, spanning decades and centuries, especially in fashion and beauty. Moët Hennessy Louis Vuitton (LVMH) owns nearly all of them.
In the still early days of e-commerce I joined a startup (eLUXURY.com, now defunct) owned by LVMH that was the first and exclusive online shop for landmark fashion and beauty brands including Louis Vuitton, Christian Dior, Marc Jabocs, Givenchy, Celine, and Fendi along with smaller boutique brands like Diptyque and Benefit Cosmetics. My work at LVMH was primarily focused on creating digital experiences that reflected the character of these venerable brands while retaining functional e-commerce features.
By some amazing stroke of luck I was present when a collaboration between Louis Vuitton and one of my favorite artists, Takashi Murakami, launched. I had the privilege to bring this playful collaboration and daring disruption of the LV logo to life in motion online. Building Flash (it was 2003, forgive me) animated psychedelic eyeballs, cherry blossoms, and mutating LV logos are incredibly fond memories of my time in this role.
After I dipped my toes in this entertainment-adjacent e-commerce I wanted to dive in. I left San Francisco and moved to NYC to join the heart of entertainment at MTV Networks and Viacom in NYC.
